Our Comprehensive LifeLock Review will Reveal All
LifeLock Review
To be the most successful company in any industry you need to market well and LifeLock has a marketing campaign second to none. Led by CEO Todd Davis, who has proudly shown off his Social Security number on national T.V., newspapers and radio ads, LifeLock has created a buzz about their company. How can anyone be so stupid to give out their SSN to the general public? Isn’t he just asking for trouble? Well, we certainly wouldn’t recommend that anyone else do it regardless of how well they are protected.
Todd Davis on the other hand has a lot to gain and there is no doubt he believes in the protection that LifeLock offers. Is there a better way to instill confidence in consumers. If there is we can’t think of it. Davis put his name and money where his mouth is and the campaign has been a great success with LifeLock helping to protect over 3,000,000 customers.
LifeLock has been one of the fastest growing companies in the US and has been nominated for multiple American Business Awards, including Best New Company, Best New Product/Service, and recently Best Overall Company. They also won Red Herring 200 which is an award reserved for the 200 most innovative and promising private firms in the U.S. and Canada and were named to the Top Global Company 250 list by AlwaysOn.
LifeLock is well backed financially with premier investment firms Goldman Sachs Inc., Kleiner Perkins Caufield & Byers, and Bessemer Venture Partners providing the initial cash flow ($31.5 million) and stability that every company needs. In 2009 LifeLock raised another $40 million from a group that included their newest partner Symantec, makers of the popular Norton Internet Security Suite.
How does LifeLock work and is it worth it?
LifeLock’s Identity Alert™ system provides you broader identity coverage, greater control, and early notification of potential identity threats. The system monitors 100?s of databases and millions of data records including retailers, banks, mortgage lenders, utilities and auto lenders. LifeLock alerts you by email, regular mail, and/or phone whenever their system detects your personal information being used to apply for many forms of credit cards, wireless services, retail credit, utilities, check orders/reorders, mortgage loans, auto loans, and non-credit related payday loans. If the application is fraudulent, their remediation team will take action to help restore your good name.
The Identity Alert system is an effective identity protection service as it is proactive rather than reactive in that it provides deep forensic analysis of the entire credit network to both help predict future risk and identify vulnerable members before their identity is stolen.. This differs greatly from credit monitoring which only informs you that someone has used your credit and then leaves you the emotionally draining and costly task of restoring your credit and clearing your name. Are you confident that you could handle the fallout, stress and anxiety that would result from an identity theft situation? Personally, we would never want to find out.
LifeLock Benefits and $1,000,000 Total Service Guarantee
Every year Lifelock removes you from pre-approved credit card offers, which are a known source of identity fraud, and from junkmail lists. They immediately order your free annual credit report and do so every year so you can check for potential problems or discrepancies at all three bureaus. They also have a value added feature called WalletLock that, in the event that you lose your wallet or purse, will allow you to place one phone call to LifeLock and have a representative help you cancel your accounts and replace all your identification. This saves your valuable time and reduces your stress, especially when this happens while your in another country. WalletLock covers credit and debit cards, Social Security cards, driver’s licenses, insurance cards, checkbooks, and even traveler’s checks.
In 2008 LifeLock added two new services, eRecon and TrueAddress.
Erecon scans the black market internet, some 10,000 illegal websites, for your private information such as your Social Security number, credit card number, driver’s license and email address, if provided, and lets you know if anyone is selling, using or attempting to steal them. An important service since millions of Social Security numbers and credit cards are traded or sold online every year and even things like bank account numbers and passwords are readily available on these illegal websites.
TrueAddress scans various address databases nationwide and alerts you if a criminal has changed your address, a common practice employed by identity thieves to steal your mail and obtain your financial information.
The meat and bones behind the package is LifeLock’s one million dollar total service guarantee which they pioneered. As a LifeLock member, if you become a victim of identity theft because of a failure in their service, they’ll help fix it at their expense, up to $1,000,000. (Restrictions apply. See lifelock.com for details). LifeLock promises to do whatever it takes to recover your good name and will spend up to $1,000,000 on attorneys, accountants, case managers, investigators, or whatever professionals you need to accomplish this. Unlike other services where you hire these professionals yourself, do the leg work and the company “assists” you in cleaning up the mess, LifeLock is, once again, proactive and takes the steps necessary to help you recover.
It is important to note that the LifeLock $1,000,000 total service guarantee, as with any identity insurance as well, only applies to new cases of identity theft. Existing identity theft victims will not be covered and in fact won’t be able to get identity insurance coverage for that case from anyone else either. This is why it is important to have a total service guarantee or identity insurance coverage in place before some low life criminal ruins your good name or steals your hard earned money and your most precious possession… Your Identity.