Too many services. Too much marketing language. Too little honest comparison. We started this site to fix that — and we've been at it for over fifteen years.
IdentityTheftComparisons.com started in 2010 when its founder — a Palmdale, California resident — noticed a problem: identity theft protection was becoming a significant consumer category, but the available information was either produced by the companies themselves or too technical for most people to act on.
The original site recommended just two services: LifeLock and TrustedID. The premise was simple — compare what actually matters, explain it plainly, and let readers decide for themselves.
The premise hasn't changed. The market has. What started as two services is now eight. What started as basic credit monitoring is now AI-powered dark web surveillance, cyber extortion coverage, and licensed private investigator recovery. The category has grown up. So has this site.
In 2026 we rebuilt everything from scratch — new design, new scoring methodology, new reviews for every major service — to make sure the information we offer is as current and useful as the threats people are actually facing.
Help ordinary people make confident, informed decisions about identity theft protection — without requiring them to wade through marketing language, confusing plan tiers, or fine print designed to obscure rather than inform.
We compare every service on the same criteria, apply the same scoring rubric, and publish the results — including weaknesses — regardless of whether an affiliate relationship exists. If a service has a renewal price trap, we say so prominently.
Three-bureau credit monitoring. Dark web scanning. Insurance payout tiers. We explain what these things actually mean and why they matter — so you can make a decision based on your real needs, not marketing headlines.
Identity theft protection services change their pricing, features, and insurance terms frequently. We review every service at least once per quarter and update our comparisons to reflect the current reality, not what was true when we first published.
Every service on this site is evaluated using the same seven-category methodology. No company can pay to change its score, improve its position, or remove unfavorable information from its review.
We research each service from publicly available sources — official pricing pages, policy documents, third-party reviews, and regulatory filings. We do not rely on information provided by the companies themselves without independent verification.
Every feature claim is verified directly against the service's current plan documentation. Features listed as "included" are confirmed to be available to subscribers at the stated plan tier — not hidden behind upgrades or add-ons.
We verify both introductory and renewal pricing. This is especially important for services like LifeLock that use first-year promotional rates that increase significantly at renewal. We disclose renewal rates explicitly in every review.
Each service receives a score from 1–10 in seven independently weighted categories. The overall score is a weighted composite. No single category can carry a service to a top position if it performs poorly elsewhere.
Prices, features, and insurance terms change. We revisit every active review at least once per quarter, and update immediately if a material change — a price increase, a plan restructure, an insurance policy change — occurs between scheduled reviews.
We want to be clear about what kind of site this is so you can calibrate how much weight to give our recommendations.
We are not owned by, employed by, or financially partnered with any identity theft protection company. We are an independent publisher.
This site is owned and operated independently. Editorial decisions are made by us alone, without input from any service provider.
Nothing on this site constitutes legal or financial advice. Our content is for informational and comparison purposes. Consult a qualified professional for your specific situation.
We earn affiliate commissions and advertising revenue. We disclose this on every page and explain in detail how it does — and does not — affect our editorial content.
Always verify current pricing, plan features, and insurance terms directly with the service provider before purchasing. Prices change more often than we can update.
If we get something wrong, we want to know. Email us at info@identitytheftcomparisons.com and we will investigate and correct any factual errors promptly.
Spotted an error? Have a question we haven't answered? Know of a service we should be covering? We read every email and respond personally.
Or write directly to info@identitytheftcomparisons.com