We believe you deserve to know exactly how this site works and how we make money — before you read a single word of our recommendations.
IdentityTheftComparisons.com earns money through affiliate commissions. When you click a link on this site and sign up for an identity theft protection service, we may receive a payment from that company — at no extra cost to you.
This commission never influences which services we recommend, how we score them, or where they appear in our comparison tables. Our editorial team reviews every service independently, and we say clearly when a service has limitations even if we earn from it.
This disclosure is required by the Federal Trade Commission (FTC) under 16 C.F.R. Part 255. We are glad to provide it.
Affiliate marketing is a common business model for websites that review and compare products. Here is how it works in plain English:
We are currently pursuing affiliate relationships with the following services reviewed on this site. We will update this table as new partnerships are approved:
| Service | Affiliate relationship | Commission type | Influences our ranking? |
|---|---|---|---|
| Aura | Pending approval | Per enrollment | ✗ Never |
| LifeLock | Pending approval | Per enrollment | ✗ Never |
| NordProtect | Pending approval | Per enrollment | ✗ Never |
| Identity Guard | Pending approval | Per enrollment | ✗ Never |
| IDShield | Pending approval | Per enrollment | ✗ Never |
| IdentityIQ | Pending approval | Per enrollment | ✗ Never |
| Experian IdentityWorks | Pending approval | Per enrollment | ✗ Never |
We also display Google AdSense advertisements on this site. These are served automatically by Google based on page content and visitor interest. We do not control which specific ads appear, and the presence of an ad does not indicate any endorsement of the advertised product.
Affiliate commissions pay for the time our editorial team spends researching, testing, and maintaining this site. Without this revenue model, honest independent comparison sites like this one could not exist.
No company can pay to appear higher in our rankings, receive a better score, or have negative information omitted from their review. Our editorial positions are not for sale.
Every review on this site includes a clear cons section. We highlight LifeLock's renewal price increases, NordProtect's lack of a family plan, and Identity Guard's absence of a free trial — even though these disclosures may reduce conversions.
We verify prices, plan features, and insurance terms at least quarterly. If a service changes its pricing or coverage in a way that affects our recommendation, we update the content — regardless of the affiliate relationship.
Our editorial scoring methodology evaluates each service across seven categories: monitoring coverage, insurance value, recovery support quality, ease of use, family protection, cybersecurity tools included, and pricing transparency. Each category is weighted, and services are scored independently of whether an affiliate relationship exists.
Aura is our top overall pick because it genuinely offers the most comprehensive feature set at a transparent price — not because it pays the highest commission. If that changes, our recommendation will change too.
Identity theft protection services frequently change their prices, plan structures, and insurance terms. We verify pricing at least quarterly, but always confirm the current price directly on the service provider's website before making a purchase decision. Prices shown on this site are provided for comparison purposes and may not reflect current promotional or renewal rates.
This disclosure is made pursuant to the Federal Trade Commission's guidelines on endorsements and testimonials in advertising, 16 C.F.R. Part 255. These regulations require that material connections between content publishers and the companies whose products they review or recommend be clearly disclosed to readers.
IdentityTheftComparisons.com complies with these requirements by:
If you have any questions about our affiliate relationships or editorial practices, please contact us at info@identitytheftcomparisons.com.
This site was started because identity theft protection is genuinely confusing — too many services, too many tiers, too much marketing language and not enough plain-English explanation. Our goal is to fix that.
We earn commissions when we help you find the right service. That alignment means we are motivated to give you genuinely useful recommendations — not to push the product with the highest commission regardless of whether it fits your needs. A reader who signs up for the wrong service and cancels does not help us. A reader who finds a service that works for them does.
If you ever feel that content on this site does not reflect honest, independent editorial judgment, we want to hear about it. Email us at info@identitytheftcomparisons.com and we will review it.